... but it can be improved, just like a taste for wine can be refined, or for baseball, or for anything else. It happens at the level of the individual, not the species. As architecture is for the most part straightforward and easy to understand, most people's architectural taste is already pretty decent. This is proved by the number of tourists that flock to Venice and to Paris and to Charleston but not to Columbus. But like anything, to rise to the level of a real amateur (lover), it takes hard work and a devotion bordering on obsession.